2011 Predictions for Social Media in Spain

Interactividad.org recently published their annual Social Media Predictions report for the third year in a row. In 2008, 18 contributors predicted what social media would look like in 2009; in 2009, 27 professionals gave their expert opinions; and this year 40 Social CRM-ers participated. Below is a summary of each contributor’s top prediction.

As you’ll see, the majority are focused on Spain – logically. I noted that many of the predictions seem to follow the developments that have taken place in U.S. by a year or two (i.e., candidates using social networks to campaign for the May 2011 elections, social media becoming a part of daily life, and the explosion in use of online coupons and personalized discount offers).

Can we determine what will succeed and what will fall by the wayside by analyzing what came before it in the U.S.? My prediction is that we cannot. But we’ll have to wait until January 2012 to find out.

Google will not buy Twitter	Jose  Luis  Antúnez, Founder of YouAre and Coorganizer of the Spain Blog Event
The most important verbs to focus on in 2011 are: evangalize, train, edúcate, inspire, motívate and wager.	Enrique Burgos, Marketing Responsible for Unidad Editorial
2011 is an election year; parties and candidates will enter into the realm of the internet and social networks, especially from March 2011	Cesar  Calderón , Socio Director for Autoritas Consulting
ROI is the key word for social web	Javier Celya, CEO, Grupo Dosdoce de Comunicacion Cultural
It will be absolutely necessary to link all Social Media activity to the business it generates.	Marc Cortés, Socio-Director RocaSalvatella, Electronic Marketing Professor at ESADE
The consumer will become the center of the buying process	Roberto Carreras, Independent Marketing and Communication Consultant
The big consumer brands will continue throwing money (and large multinational agencies will continue to collect it)	Fernando de la Rosa, Independent Marketing Consultant
Customers talk and business better know what they are saying – and programming a Google Alert will not be enough	Roger Domino, Editorial Director Duesto/  Gestión 2000/ Alienta/  CEAC
In 2011, we will have to continue explaining to companies that this is not a matter of ´tools´ [for following/measuring social media]	Fernando Egido, Director Banca 2.0/ Banca Cívica
2011 will be the first year in which the sector moves toward maturity	Tristán  Elósegui , Online Manager at Secuoyas, Organizer of The Monday Reading Club
The “rules of the game” will have to change before we can talk about 2.0 policy	Ricard Espelt, Regidor de Nuevas Tecnologias de Copons; Trainer;  Member of  Redall Comunicación; Entrepreneur
The year of consecration of mobility and the triumph of real time Web.	Mauro Fuentes, Social Media Director of Tinkle
Digital strategy: it’s social or it doesn’t exist	Alber  García  Pujadas, Entrepreneur; Founder of OneMojito
Social media will become part of the day-to-day for people, professionals and businesses.	Javier  Martín, Blogger and Entrepreneur
It will be the year of virtual money. After years of talk, it will begin to be used in mass, thanks especially to the success of Facebook as a platform.	Jose Antonio de Moral, CEO of Alianzo
2011 will be the year of the #hashtag, of conversation, more than the number of fans or followers.	José Luis Orihuela, Professor at the University of Navarra
28 things that will not happen in 2011 [see full report]	José Luis Orihuela, Professor at the University of Navarra
E-commerce in social networks and the “coupon effect”	Christian Palau, Director of fotocasa.com
Social media will allow for activity managed by a centralized identity	Ismael Peña, Professor at the Universitat Obert de Catalunya
In 2011, brands will measure their activity and presence in social networks by one concrete indication: the contrubtion they make to the bottom line.	Juan Luis y Fernando Polo, CEO and Socio Director of Strategy (respectively) for Territorio Creativo
2011 will be the year in which we once again attempt to normalize processes	Genis Roca, Socio Director RocaSalvatella
The complete decentralization of social networks	Marc Vidal, Entrepreneur

Social media predictions 2011

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