Hoy es Marketing 2011 comes to Barcelona

The annual “Hoy es Marketing” [Marketing Today] event hits Barcelona tomorrow, 25 May. The conference has already taken place in Madrid, Valencia, Bilbao, Pamplona, Sevilla and will finish in Zaragoza on 31 May.

  

The event is hosted by ESIC Business & Marketing school and is quite heavy on promotion of their programs. That said, many of the sessions provide useful insight into various aspects of Marketing. This year the theme is “Ideas that are changing the World” and, as to be expected, there is a focus on social media and the evolving consumer.

I will be tweeting with the hashtags #hoyesmarketing #barcelona, given that I have network coverage or the venue has open wifi access (not likely). I will post a synopsis and evaluation of the sessions shortly after.  

The Hoy es Marketing agenda in English can be found below or here in Spanish.

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Session 1. Consumer change and its impact on the brand relationship

José Mª Cubillo. Director del Departamento Académico de Marketing de ESIC

Session 2. Integrating email into sales channels and social networks - the new mantra of marketing

Joshua Novick. CEO de Antevenio.

Session 3. From transmitting an image to generating an Action: the rules of the game have changed

Olga San Jacinto. Directora de División de Google España & Portugal.

Session 4. Contact points between brands and consumers: integrating direct marketing in the company's global marketing strategy

Antoni López. Director de Areas of Expertise de TNS en España.

Session 5. Reset & Reload: You change or you are changed

Javier Rovira. Socio-director Know How Consumering y profesor de ESIC.

Session 6. Is there a new consumer goods value equation?

Andrés Núñez Mir, Profesor de ESIC Barcelona & expert in Trade Marketing.

Session 7. The socialization of brands

Peter Boland. Chief Strategy Officer de Mediabrands (Grupo Interpublic).

Session 8. Citizens Initiative: New wayst o create and share by making the most of the internet

Bruno Vilarasau. Director de Desarrollo de Negocio de Telefónica Cataluña.

Session 9. The IKEA phenomenon

Gabriela Díaz-Guardamino. Subdirectora de Marketing de IKEA.

Closing

Simón Reyes Martínez Córdova. Director General de ESIC.

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More information is available on each session [in Spanish] on the Hoy es Marketing blog: http://hoyesmarketing.blog.esic.edu